Google and Facebook have emerged as unquestioned leaders in online real estate. On both of these online destinations, you can apply a real estate analogy within which organic, or unpaid, listings or pages can be found scattered among thickly settled suburban sprawl, while paid listings enjoy prominent downtown visibility. It would be expected that the downtown real estate would be more expensive as it captures the eyes and interest of far more potential consumers.
In addition to my more than twenty years of law practice experience, we have managed hundreds of thousands of dollars in pay-per-click advertising for law firms, and have extensive experience designing highly cost-effective pay-per-click campaigns for attorneys and law firms on Google Adwords, and Facebook. Twitter is now entering this market offering promoted tweets. We know that by designing an optimized landing page for your pay-per-click campaigns and narrowly tailoring your ad copy, we can realize lower cost-per-click rates for coveted sponsored placement on these destinations.
Additionally, having served in marketing capacities for law firms focused on different practice areas, we have experiential knowledge that certain platforms, e.g., Facebook versus Google, are particularly effective in generating leads for specific types of cases. With this expertise and insight, we can produce Adwords for lawyers campaigns with a ROI for your ad dollars that will position you ahead of the competition.